Matt posts every day
For 30 days, Matt shows up in the group with the next step. A real person guiding you daily, not a drip of recorded lessons.
30-day alcohol reset
Starts Friday 30 October
Change your alcohol habit in 30 days.
Every afternoon the pressure builds, 4pm arrives, and a drink feels like the only way to switch off. That’s the 4PM loop. The 30 Day Reset is a challenge for people who want to cut back or stop drinking. Matt guides you every day, you follow the 30-day tracker, and a group takes on the same 30 days with you. ADHD or not.
Join The Challenge$129, one-off payment
Day 1 starts Friday 30 October
NO AA · NO LABELS · NO B.S.
Your 30-day reset.
Matt posting every day for 30 days
The 4PM Reset course, with the 30-day tracker built in
A group taking on the same 30 days with you
The real problemYou don’t have an alcohol problem.
You don’t have an alcohol problem.
You have a 4pm problem.
Somewhere around mid afternoon, your brain starts asking for a break. Work is heavy. The day has drained you. A glass of wine or a beer feels like the fastest way to feel normal again.
That is not weakness. It is a habit loop, and habit loops can be changed. You do not need a diagnosis. You do not need to call yourself anything. You just need a way to interrupt it at the exact hour it shows up.
It was never a character flaw. It was a dopamine gap.
The first drink is not the problem. The gap it fills is the problem. Fix the gap and the pull loses its grip.
ADHD, neurodivergent, or neitherBuilt for ADHD and neurodivergent brains.
Built for ADHD and neurodivergent brains.
Still very welcome if you’re not.
Alcohol gives the brain an easy hit of dopamine. If you’re ADHD or neurodivergent, that hit can feel harder to turn down, because your brain runs short on dopamine already. If you’re not, the same 4pm gap is still there. The method closes that gap either way.
No diagnosis needed. We don’t card at the door.
How it works30 days. Everyone starts together.
30 days. Everyone starts together.
Nobody does it alone.
You don’t have to work out where to begin. Sign up, save the date, and day one starts 30th October. From then on there’s one thing to do each day, and Matt shows you what it is.
You follow the 30-day tracker
It’s built into The 4PM Reset course. Tick off what you did, honestly. The pattern is the data.
You do it with a group
Everyone is taking on the same 30 days together, so the hardest hour is never one you’re facing alone.
The method
Disrupt. Rewire. Repeat.
A craving has one job: get you from thinking about a drink to the first sip. Win the gap in between and it has nothing. You don’t win it by arguing. You win it by changing what happens next.
Disrupt
Interrupt the cue before it becomes the routine.
Rewire
Every time you run a new response to the old trigger, you build a new groove.
Repeat
Run it enough times and the new response becomes the default.
Same brain. Different groove.
Your 30 days
Five stages. One new habit.
Matt’s own map of what tends to change, and when.
Days 1 to 3
Strange and ordinary. The trigger still arrives on schedule. That’s normal, not failure.
Days 4 to 7
Sleep begins changing. That’s the first real evidence.
Days 8 to 14
Mornings improve. Clarity starts arriving.
Days 15 to 21
Confidence builds. A new pattern is taking hold.
Days 22 to 30
You start meeting the version of yourself that was always there.
Is this for you
Built for midlife. Built for real life.
This is for you if:
- You’re 40 to 60 and the afternoon or evening drink has quietly become the default.
- You want a system, not a label or a twelve step programme
- You do better with daily accountability than with willpower alone
- You’re ADHD, neurodivergent, suspect you might be, or neither. This works either way
- You want a clear 30 days to start, not an open-ended commitment
This is not for you if:
- You need medical support to stop drinking safely
- You want something you can sign up for and never open
- You’re looking for a label or a rock-bottom story
What it feels like
What other Reset participants say.
I quit drinking and stopped making bad food choices. I feel ten years younger.— Liam
Matt helped me stop drinking by making me feel truly understood, not judged. The daily structure was exactly what my ADHD brain needed.— Glen
I was a heavy drinker on the verge of losing everything. Now I’m back in control and fitter than I’ve been in 20 years.— Gareth
I’m just so grateful I’m not alone in this.— Hollie
Completely won the day. And a Friday. AF and cravings completely vanished by about 5pm— Community member
...40 year prison you’ve given me the key to open the door and walk thru!!— Community member
Individual experiences from people who worked with Matt. Results vary.
Your guide
A peer, not a clinician.
I’m not a doctor and I’m not in recovery from rock bottom. I’m someone who used to need a drink to switch off at 4pm, and built a way out of it in midlife, on my own terms.
I drank for thirty years and stopped at 52. Two months later, an ADHD diagnosis explained why. I’m 54 now, over 900 days in, and I run this challenge the same way I coach 1:1: no AA, no labels, no B.S. Just a method, a group doing it alongside you, and someone who has actually done it.
Matt Wing
The Midlife Mentor
Join the challenge30 days.
30 days.
One daily habit.
The 4pm Reset Challenge · Starts 30th October
$129
One-off payment. No ongoing subscription.
- Matt posting every day for 30 days
- The 4PM Reset course, with the 30-day tracker built in
- A group taking on the same 30 days with you
One-off payment. You’ll receive an email confirming your place, and your link to join the private challenge group.
Day 1 starts Friday 30 October
Join The ChallengeQuestions
Before you join.
Day 1 starts Friday 30 October
Are you in?
Win the hour. Win the day.
Join The ChallengeNO AA · NO LABELS · NO B.S.